The news that temperatures are on the rise and lockdown is easing has been cause for celebration across the capital, and things seem to be getting even better for those who love spring.
The lockdown has meant that seasons have come and go and most have not been outside to experience it. Whether it be the bitter chill of winter or the cool winds of autumn, for the most part Londoners have had to look on through their windows.
The supermarket chain Morrisons is set to introduce a scheme that is sure to brighten the mood of Brits and hopefully a few million gardens too!
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Morrisons has announced that it will be giving away 25 million sunflower seeds to customers this week (from Monday, April 12). This news comes as Brits experience the green shoots of recovery from lockdown.
The appropriately named #SeedsOfHope scheme will be in place throughout the week (whilst stocks last).
In a post of Twitter the supermarket said: “We’re giving away millions of packs of sunflower seeds in our stores, for you to grow at home. Pick up a free pack on your next shop. #SeedsOfHope.”
The seeds will be offered to customers in packs of 10 by checkout staff after they have finished their shopping but will also be included within Morrisons online shopping orders for those still not shopping in-store.
The response from customers on social media has been overwhelmingly positive. The initiative comes at a time when gardens are in need of brightening and parents are in need of projects to keep their children busy.
One excited social media user said: “How exciting, I will be sure to look out for these when we next go in! My little boy loves to grow flowers!”.
Another added: “Lovely to see”
The #SeedsOfHope initiative is just one of many things that Morrisons has done to build a reputation as a positive presence in local communities.
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Its stores have Community Champions who work with the public, local charities and organisations to help their community, all alongside their job working at the supermarket.
Morrisons said its network of Community Champions would also be working with schools, care homes and community groups to distribute the packs and plant the seeds in their local areas.
In addition, Morrisons has also launched a ‘Little Sunshine’ award, to recognise people who have helped their local communities throughout the pandemic. Its stores will deliver certificates and gifts to hundreds of children nationwide.
“This has been a very difficult year for our country and this winter has seemed especially dark and tough,” said Morrisons CEO David Potts, who said the seeds were a “message of hope”.
“As spring arrives, and with Covid seemingly in retreat, we want to help celebrate the growing sense of national optimism by planting these sunflowers across the UK, representing the brighter and lighter times of hope ahead,” he added.